The 3 things your company logo needs to be

Consider Apple’s logo, or McDonalds’, and you’ll quickly understand how this simple imagery is very important in making the company more recognisable. After establishing yourself as a major brand, most people won’t even read the entire company’s name, but a unique logo is going to identify your company at a glance. Logos often evolve and the more recognisable they become, they more iconic and meaningful they can be too. When selecting a logo, it’s important to think about this future progression, so make sure to consider the following about what a logo should be above all ese.

1. Simple: a logo should never be complex or difficult to interpret. Think of it this way – if it can’t be scribbled down on paper with a few strokes, it’s gone too far! An icon of some sort that can be used for a variety of purposes and translate to different visual styles well is all you really need. If you can make it relevant to your business, that’s fantastic, but don’t be too literal with your design.

2. Unique: this can be a challenge to achieve while still maintaining simplicity, but you have to make it distinguishable from any others in the market. Don’t make the common mistake of fitting too many words into your logo, thinking this will make it unique. Technically nobody is likely to have exactly the same logo as you, but it’s going to be almost indistinguishable from other logos that are basically just a company name. Continue reading

Why branding is so important

Whether you like it or not, branding is a key element of any business. It doesn’t all have to be visual, but in most cases this is the easiest aspect to take control of from the beginning and plan out in advance to ensure consistency. There are a range of reasons why any branding is so vital, and some of these are:

1. Easier recognition: you want your company to be instantly recognised by everyone ideally, if not at first then further down the line. Just like in politics, no one ever votes for the unknown candidate. This extends to more than just the logo but also the primary colour scheme of your company, just like Apple’s all-white packaging and accessories.

2. Creating trust: having a well-recognised brand builds your credibility and makes your business look much more legitimate. Although this may be unintentional sometimes, you have to take your potential customers’ perspectives into account. They are going to look for visual cues subconsciously and if you can identify which of these will build trust, you’re on the right path. Continue reading