2017 has finally begun which means there will be new trends emerging in the world of design. So the question is what trends will we be looking out for? The trends last year has made significant changes and impact in graphic design. Hopefully, 2017 will bring us more surprise and an ultra-modern trend! While we look for what’s new, we may find that some trends remain very popular at this coming year.
So to see what trends to look out for, we’ve gathered the following articles that contain an in-depth collection onto what’s new this coming year.
Material design may just be the biggest and boldest of design trends to really try to grasp and understand. This style guide was created by Google to try and simplify the way designers design and users interact with the Internet. The core concepts of this trend are “material as a metaphor; bold, graphic, intentional; and motion provides meaning.”
Be bold with your colors, contrast, and typography. Don’t shy away from imposing a strong hierarchy. Your design should guide the user’s behavior. Utilize motion in your designs—literal and implied—to communicate with your users. Always be thinking: How can I influence my audience to act the way I desire? Google’s Material Design aesthetic is very similar to Flat Design 2.0, but it takes intentionality to another level.
In terms of designing with color, choose loud and deep colors—not necessarily bright. Look for colors that are heavy on the hue rather than brighter in lightness. In your graphic designs, utilize contrasting colors similar to what is suggested in material design. Allow each color to fearlessly draw attention to specific areas of your design. read more at blog.graphicstock.com
Now, in 2017, there will be a shift away from neutral colors like whites, grays and black, to bolder and brighter colors. Some companies are already doing it and have been for a while, like the music wizards over at Spotify. In fact, they are already leading the pack, using bold colors mixed with professionally edited photos to create in-your-face designs. This kind of color usage has become part of their brand, which means that their images are instantly recognizable. And when you are fighting for real estate on social feeds, powerful branding like this will help you win 2017.
Just because many companies will be ditching their boring color schemes in 2017 doesn’t mean there needs to be a color revolution in your company. Some companies will be adding just a bit of color, and it will make all the difference.
Using bold color accents will also help many brands cling to their minimalist roots. By infusing bright colors with traditional neutral backgrounds, companies can give their branding a fresh new look without straying too far from what made them great. For example, we already saw this type of redesign from Instagram a few months ago.
This simple redesign helped bring them into a whole new era and unified all of the different apps under one color. And just like with Spotify, this type of bold color usage is recognizable across the web. read more at venngage.com