After you have gone through the process and finally arrived at the final design for your logo, typesetting, overall visual style and everything else, the next question becomes how you are going to apply it to your benefit. The simplest but most expensive method is to have it printed everywhere, but a more effective strategy could be implemented which will be more effective and save you money.
The key is to know your audience. For example, a tailor who makes custom-made suits can use his logo on business cards and letter heads which will be exchanged among his corporate clients.
However, a summer and beach clothes shop could display their logo on exhibition stands and tags, which would require an entirely different implementation strategy. Similarly, for those with a focus on digital marketing and web design, the way you would roll out your branding would be different.
If you have gone down the route of a professional graphic designer, you have probably already discussed how your branding requirements are going to be met by the actual design process, and you have should have some options, for example different forms and versions of your logo and style for different purposes. “Designs for digital and offline marketing should be in harmony,” says Colchester graphic and web design company, Luminous Design. “Professional designers will ensure that the client’s branding and corporate identity can be applied seamlessly on all mediums.” If you’re handling it all in-house or you’re still at the ideas stage, this might be the next thing to consider.
For example, you might need to have a version of your logo that you use across your website, social media and so on, which is simple but unique and instantly identifies your business. For important documentation that you need to send to clients, this is going to require a professional set of strictly consistent design guidelines to ensure everything remains at a high standard. If you overlook these details and end up with inconsistent fonts, low quality images and so on, this could potentially harm your reputation.
It’s always a good idea to hire the professionals when you’re handling branding and design projects, as these things can simply get out of hand very easily. When juggling web design, logos, other visual branding and so on, you’re often safer in the hands of companies who can handle it all for you. However, it’s important not to lose sight of the concepts behind all the branding and if someone in your company is in charge of this you should stay on the right path for longer.