Whether you like it or not, branding is a key element of any business. It doesn’t all have to be visual, but in most cases this is the easiest aspect to take control of from the beginning and plan out in advance to ensure consistency. There are a range of reasons why any branding is so vital, and some of these are:
1. Easier recognition: you want your company to be instantly recognised by everyone ideally, if not at first then further down the line. Just like in politics, no one ever votes for the unknown candidate. This extends to more than just the logo but also the primary colour scheme of your company, just like Apple’s all-white packaging and accessories.
2. Creating trust: having a well-recognised brand builds your credibility and makes your business look much more legitimate. Although this may be unintentional sometimes, you have to take your potential customers’ perspectives into account. They are going to look for visual cues subconsciously and if you can identify which of these will build trust, you’re on the right path.
3. Advertising: to attract more customers, you need to reach out to more people. However, your branding is important for reaching out to your target market, and if it’s too general you risk failing to make an impression. Being too specific, on the other hand, can limit your target market unnecessarily and alienate others. Your chosen brand will help you reach out to more potential customers and support the rest of your marketing efforts. Shouting about your company before you have a consistent message to send will not usually cut it when you’re facing competition elsewhere.
With all these elements combined, it’s likely you might be able to carve out a unique brand for yourself that’s been fully planned in terms of visuals and everything else that ties into this.